Free · Informal · Founder-to-founder
Sacha Rose
Trademark Specialist
Helping early-stage founders register trademarks without the fuss — or the law-firm price tag.
Trademark Specialist
Helping early-stage founders register trademarks without the fuss — or the law-firm price tag.
While I was building my own brand, Louie, I realised how few founders knew much about trademark law. I kept noticing brands trading under a name that was potentially infringing someone else's registered trademark — usually without the faintest idea they were doing it.
So it felt like a great opportunity to share what I know about trademarks with other early-stage founders: so you can set yourself up for success, and avoid the legal headaches down the line.
If this sounds a little familiar, let's chat.
"Can I even use this name, or is it already taken?"
"I bought the domain… but could it infringe someone's trademark?"
"Trademark 'classes'? I have absolutely no idea which one is mine."
"Will this name still work when I want to grow into new products?"
How to check whether it's already been snapped up, before you commit.
What the process looks like, when to do it, and what you're paying for.
Trademarks live in "classes" — how to pick the ones that cover your business.
How a domain can quietly infringe someone else's trademark.
Choosing a name with room to grow, so you don't hit legal walls next year.
They're not the same thing — a plain-English tour of what protects what.
How to spot it early, and what to do if you think you already are.
Where protection actually reaches, and where it stops at the border.
Grab a free 15-minute chat at a time that suits you. Bring your name, your questions, your half-formed ideas.
A relaxed call, no jargon. Ask me anything about trademarks, names, classes or domains — even the "silly" stuff.
You'll walk away knowing what to watch out for and what to do next. No pitch, no invoice, no strings.
Free, informal, and genuinely no pressure. Fifteen minutes could save you a very expensive rebrand.
Book your free chat →This is a friendly, informal chat — not formal legal advice. I'm a qualified intellectual-property lawyer in South Africa, not in the UK, and I haven't sat the UK bar. Nothing shared on a call creates a lawyer–client relationship.
Think of it as founder-to-founder guidance from someone who knows trademarks well and has built a brand of their own. For anything formal or high-stakes, I'll happily point you toward a UK-qualified professional.